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April 21

The time to make a difference is always.... NOW.

Posted on April 21, 2012 @ 2:32pm

After a 10-day blogging hiatus due to the unprecedented amount of term papers and projects (Oh, senior year!) I am finally back. Just in time for my Earth day weekend blog.

Here it goes….

According to Bloomberg, Nestle, one of the largest bottled water manufacturers in Europe and North America has shown sluggish sales for the 6th consecutive year.

The reason?

Informed consumers.

Fueled by weak economy and widespread anti bottled water campaigns, more consumers are opting for the more cost-effective and virtually safer option - tap water.

Deborah Aitken, Bloomberg industry analyst explained in the news report,  “Nestle is focusing more on value bottled water in developed markets, but the alternative for cash-strapped consumers across parts of western and southern Europe is tap water and there’s no getting away from this.”

In an effort to counter consumer dissatisfaction about bottled water issues and widespread pro tap water campaigns, Bottled water manufacturers are fighting real hard to maintain economic stability. The International Bottled Water Association (IBWA) has launched a campaign against anti bottled water movement.

IBWA audaciously framed the video campaign as “freedom of choice issue.” According to Chris Hogan, IBWA’s head of communications, “restriction of bottled water removes the students’ freedom to choose packaged water and according to IBWA representative, that ‘is a serious issue.’”

Hogan claimed colleges and universities that restrict packaged water on campus are not providing students adequate options or the “right to choose” bottled water over tap.

I don’t know about you, but it seems as though Mr. Hogan’s bold statement about “freedom to choose” is a somewhat disparaging to informed and knowledgeable consumers.

I mean, just think about for a moment...

Why would an EDUCATED, CONSIDERATE, and ENVIRONMENTAL-CONSCIOUS consumer opt to purchase bottled water that contains Bisphenol A (BPA), a packaged beverage that’s not essentially cleaner or safer than tap water and most notably, it costs 1000 times more than tap water?

Does he think college students are not capable of making a purchasing decision that promotes sustainability as oppose to consumerism? 
How insulting…

Mr. Hogan also stated that bottled water is “one of the healthiest beverages available in vending machines,” Therefore banning this packaged beverage is a major “step back” against  “the growing rates of obesity and diabetes in the U.S.”

Oddly enough, these bottled water companies such Nestle, Coca-Cola and Pepsi that Mr. Hogan is actively supporting are the very same companies that are manufacturing the sugary, carbonated sodas.

Dichotomy?

I sure think so…

Tomorrow is Earth day. Let’s pay tribute to our environment and prove to Mr. Hogan wrong. Pledge to stop buying bottled water. The time to make a difference is always… NOW. 








April 10

Right here... Right now...

Posted on April 10, 2012 @ 10:18pm

With spring season in full swing and Earth Day (Apr.22) just right around the corner, there’s never been a better time to revive or perhaps even initiate a commitment to a sustainable lifestyle.

We can all start by assessing our “water footprint.” 

Water Footprint Network defined water footprint as “the total volume of water that is used to produce goods and services for every consumer.”

 Although minimizing consumption of direct water such washing, showering and laundry can significantly reduce one’s water footprint, it’s important to acknowledge that indirect use of water accounts for a large portion of every consumer’s water footprint.

Indirect water footprint is attributed to the total amount of water consumed in order to produce consumer goods and products such as clothing, food, paper, and bottled drinks.
Water Footprint: Why should I care?

It’s simple.

Only one percent of the world’s water is considered drinkable yet, we are consuming water directly and indirectly beyond sustainable levels. Meanwhile, 883 million people around the world suffer each day due to water scarcity.

As global citizens, it is with utmost importance to understand the impact of our water consumption. 
We have a high moral obligation to take care and consume our limited natural resources ethically and responsibly.

Water Footprint Network suggested numerous ways to minimize your (direct and indirect) water footprint:


Minimize water consumption at home
  • Turn off the tap water while you’re brushing your teeth
  • Take shorter showers
  • Use less water in the garden
  • Use water-saving
  • dishwasher, toilet flush system and showerheads
  • Use products that do not require high water consumption to produce. For example, drink tap water or use reusable water bottle instead of buying plastic bottled water.
While we have been extremely fortunate to experience notable wealth and prosperity in this country, it is of greatest importance to prioritize ethics and social responsibility.

Our duty to protect the environment is paramount.

It starts now…

It starts right here…

It starts with you.


Pledge to stop purchasing bottled water and reduce water footprint.




March 25

Not so healthy, not so clean, not so pure

Posted on March 25, 2012 @ 8:36pm

As I wait to receive my Google alerts about what’s trending in the world of water, I was certain my alerts would be filled with updates regarding World Water Week and other sustainability efforts that have occurred during the week.

However, to my surprise, my e-mail update was filled with news and blogs regarding bottled water recall in Dubai due to contamination.

Oddly enough, the product recall happened on Thursday, Mar. 22, 2012 – World Water Day.

The cause of contamination?

“The water was found to contain excessive amounts of bromate, a chemical formed during disinfection of water,” reported Shafaat Shahbandari of Gulfnews.com. “Bromate in drinking water is undesirable because it is a suspected human carcinogen.Substances and exposures that are directly responsible to cause cancer.”

Soon after the recall was announced, one of Dubai’s leading water manufacturers immediately issued a statement to reassure the public that their product is safe to consume even though there was uncertainty if all tainted bottled water have been completely withdrawn.

Contrary to what manufacturers, advertisers or marketers claim. Bottled water is not so healthy, clean or pure after all.


After reading the news report, I pondered for a moment…

Developed nations such as United States, Canada and United Arab Emirates are so driven by consumerism and overconsumption. Our global society have managed to turn a very essential component of life into a commodity while 1/8 of the world’s population continuously suffer each day to due to lack of access to clean water.

Ask yourself.

 Is it really necessary to purchase bottled water when our country has access to one of the cleanest, safest water systems in the world?

Isn’t time we put our own share of work?

Commit to make a difference. Pledge to stop buying bottled water. 





March 21

Drop the freakin' bottle!

Posted on March 21, 2012 @ 5:03pm

You wanna hear about the ultimate global economic idiocy and paradox?

Here you go...

Bloomberg reported that 9 billion gallons of bottled water were sold in America last year. Yet, 883 million people around the world scavenge each day to gain access to a very basic necessity - WATER.

I can't speak for everyone but I strongly believe that access to water is a basic human right. But here we are, spending millions of dollars supporting a product that's not essentially cleaner or safer than tap water. A product that harms the environment and contributes to the global oil crisis. Oh, and before I forget, it also costs almost 2000 times the price of tap water.

So please,  drop the excuses...

It's time to let go of the bottle. Eliminate the demand for this unsustainable industry. Pledge to stop buying bottled water. 

March 21

Love, Humanity and Sustainability

Posted on March 21, 2012 @ 12:25pm

We live in the world filled with chaos and madness. Yet, it's so fascinating to see that people can still come together through love and generosity. 

We all have the power to make a difference. Start here. Eliminate the demand for bottled water. Pledge to stop purchasing  bottled water. 
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