Fillanthropy was a pilot project initiated by the students of California Lutheran University to discourage the purchase of bottled water and encourage the recycling of plastic beverage containers on college campuses.
It was initiated in the fall of 2007 when The City of Thousand Oaks designated $1,500 of a State Department of Conservation to fund the pilot campaign. It was continued by students in the spring 2009, when 100 reusable Nalgene bottles we distributed to CLU students during a campaign funded by Nalgene and Brita.
Pauline Gonzales is spearheading the Fillanthropy project this spring as part of her independent study to create sustainability awareness and campus support through various social media platforms.
Other colleges and universities are encouraged to use materials from this campaign to promote recycling and refilling on their own campuses.