The time to make a difference is always.... NOW.
Here it goes….
According to Bloomberg, Nestle, one of the largest bottled water manufacturers in Europe and North America has shown sluggish sales for the 6th consecutive year.
Fueled by weak economy and widespread anti bottled water campaigns, more consumers are opting for the more cost-effective and virtually safer option - tap water.
Deborah Aitken, Bloomberg industry analyst explained in the news report, “Nestle is focusing more on value bottled water in developed markets, but the alternative for cash-strapped consumers across parts of western and southern Europe is tap water and there’s no getting away from this.”
In an effort to counter consumer dissatisfaction about bottled water issues and widespread pro tap water campaigns, Bottled water manufacturers are fighting real hard to maintain economic stability. The International Bottled Water Association (IBWA) has launched a campaign against anti bottled water movement.IBWA audaciously framed the video campaign as “freedom of choice issue.” According to Chris Hogan, IBWA’s head of communications, “restriction of bottled water removes the students’ freedom to choose packaged water and according to IBWA representative, that ‘is a serious issue.’”
Hogan claimed colleges and universities that restrict packaged water on campus are not providing students adequate options or the “right to choose” bottled water over tap.
I don’t know about you, but it seems as though Mr. Hogan’s bold statement about “freedom to choose” is a somewhat disparaging to informed and knowledgeable consumers.
I mean, just think about for a moment...
Why would an EDUCATED, CONSIDERATE, and ENVIRONMENTAL-CONSCIOUS consumer opt to purchase bottled water that contains Bisphenol A (BPA), a packaged beverage that’s not essentially cleaner or safer than tap water and most notably, it costs 1000 times more than tap water?
Does he think college students are not capable of making a purchasing decision that promotes sustainability as oppose to consumerism?
Mr. Hogan also stated that bottled water is “one of the healthiest beverages available in vending machines,” Therefore banning this packaged beverage is a major “step back” against “the growing rates of obesity and diabetes in the U.S.”
Oddly enough, these bottled water companies such Nestle, Coca-Cola and Pepsi that Mr. Hogan is actively supporting are the very same companies that are manufacturing the sugary, carbonated sodas.
I sure think so…
Tomorrow is Earth day. Let’s pay tribute to our environment and prove to Mr. Hogan wrong. Pledge to stop buying bottled water. The time to make a difference is always… NOW.